Will the ‘Explore Uganda’ campaign boost the country’s tourism?

Explore Uganda Campaign

On January 21, 2022, President Yoweri Museveni launched a new brand for Uganda as a tourism destination dubbed the “Explore Uganda”. The Pearl of Africa Campaign is aimed at packaging Uganda’s unique tourism products and promoting the country as the leading tourism destination in Africa.

What you need to know:

  • In his speech, President Yoweri Museveni highlighted the fact that Uganda is the roof of Africa that geographically makes it possible for the Nile to flow from Uganda to the rest of Africa. According to his submission, one of his main marvels about Uganda was how almost all the water in Uganda collects into the Albertine rift valley before it continues up to the rest of Africa.

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