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Uganda Apps Rank High In EA Top 50 Rankings

Uganda Apps Rank High In EA Top 50 Rankings


Ugandan Information Communication Technology (ICT) Application developers’ have made a breakthrough on the east African market after their applications were ranked high among the top 50 mobile App rankings.

These rankings done in Kenya after a survey by Google Play store in April this year ranked OLX Uganda in the 21st position and Dafabet Uganda in the 27th among the Most Popular Shopping Android Apps in East Africa.

Trevor Rukundo the sales director Defabet Uganda told Journalists yesterday that the ranking by a reputable mobile App developer like Google is a great achievement for the ICT industry in the country.

“Being number one on the market is a goal we intend to achieve in the near future. The market has embraced our concept and we intend to continue generating value for our shoppers,” he said.

The two Apps were the only locally owned online auction platform that connects buyers with wholesalers and manufacturers which, to Rukundo, reflects more on their competitive marketing strategy.

The other Applications which were ranked include OLX Kenya: Sell and Buy near you, Jumia Online shopping, OCharge, OLX South Africa: Sell and Buy and Kilimall – Online Shopping among others.

According the ranking web page Asaf Hochman, Senior Director of Product Marketing who has been using such rankings and Web for over a year says; “It has been instrumental for our ability to analyze our competitive environment, benchmark our performance, keep track of industry trends, and generate new leads.”

The rankings are used by big businesses in ICT and Internet marketing like Defabet to build strong app store optimization campaigns by knowing where traffic is coming from, track engagement and retention to better understand your target audience and growth potential in specific markets.

They are also used to find out which apps are commonly used by the same users for better app advertising decisions and discover the keywords that drive the most traffic in specific categories and countries.

This post was syndicated from Red Pepper Uganda. Click here to read the full text on the original website.

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