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63% Bodaboda passengers ‘refuse helmets’ – Study

63% Bodaboda passengers ‘refuse helmets’ – Study


The arrival of the ride-hailing app Uber in Uganda last year has prompted the business magazine Quartz to look at one of its earlier rivals: SafeBoda.

SafeBoda started in 2014 and was used to find a motorbike taxi.

But Quartz says that while 3,000 initially downloaded the app, that was dwarfed by the 15,000 people using the Uber app by July last year.

The article includes a curious finding, given the name SafeBoda.

The app was originally meant to help passengers find a safer motorbike ride: SafeBoda motorists typically go slower than their peers and the passenger is offered a helmet.

But according to Quartz, 63% turn the helmets down.

This post was syndicated from Red Pepper Uganda. Click here to read the full text on the original website.

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